Humane Society

of South Mississippi

We could toot our own horn about our work with the Humane Society of South Mississippi, but why not let them do it for us? Here is Lori West, CEO of HSSM!

When the Humane Society of South Mississippi aimed to raise $50,000 to support their vital programs, they partnered with A.J. Williams Media to create an engaging, heartwarming longform PSA video. Our team focused on a emotional, hopeful approach to highlight the importance of adoption, fostering, spay/neuter services, and community pet wellness. The result? A compelling video that resonated with the community and surpassed all expectations, helping the Humane Society raise over $75,000! This extraordinary outcome underscores the power of story-driven video content in driving engagement and achieving fundraising goals.

When they found themselves in dire need of more space for large dogs, they reached out and asked for a video that they could show to their most dedicated donors in the Founders Club. They had a goal of reaching $60,000 with this project. We decided to lean into storytelling in order to connect the the ver human need for these animals to our community. The result? They were able to reach that goal in just the first Founders Club meeting and eventually doubled the goal, reaching $120K in donations.

Ready to make a difference with your next campaign? Let's create something amazing together!

The Walter Anderson

Coastal Stag

The Walter Anderson Museum of Art just had an amazing ad campaign made by us here at A.J. Williams Media! Our production team had a blast working with the team at the museum to bring these videos to life. The shoot was filled with laughter and creativity, as we worked to capture the perfect shots and bring the campaign's unique vision to life.

The first video, "Beware By Whom You're Called Sane," showcases a decked-out golf cart with off-road wheels and wrapped in artwork from the museum, inspired by national off-road vehicle ads. It has a serious tone, and the goal was to keep the raffle front of mind and boost ticket sales after the holidays. You can check out the video here:

The second video, "Can we be Honest," takes a comedic approach and playfully highlights the absurdity of raffling off a golf cart at a museum of art. Both pieces were highly successful in achieving their goals, with "Can we be Honest" receiving nearly 100,000 views on Facebook and "Beware By Whom You're Called Sane" receiving around 40,000 views within the first week of release. You can check out the video here:

Here are some behind-the-scenes photos of our production team and the team at the Walter Anderson Museum having fun while shooting the campaign:

Overall, the campaign was a great success for the Walter Anderson Museum of Art and A.J. Williams Media, effectively raising awareness and driving ticket sales for the raffle. The unique tone and approach of the two videos helped to capture the attention of a wide range of viewers and set the campaign apart from other museum promotions. Not only was the final outcome great but the whole process was enjoyable for all involved.

Fun Fits!

a video project for Coastal Mississippi.

 Scope

A.J. Williams media was given the opportunity to create a video to highlight Coastal Mississippi that would be delivered in a physical mailer. Coastal Mississippi consists of the three southernmost counties of Mississippi. There are a lot of destinations and beautiful scenery to cover, so we got to work immediately!

Process

We started this project with a creative meeting where our team linked with the team at Coastal Mississippi to gather assets, create a script and create a cohesive strategy for the final product. After the creative meeting we went to work communicating with businesses that partnered with Coastal Mississippi for this production and screening actors.

Production

Production for this video was around 14 days of filming and those days were spread out over the course of 5 weeks. Our actors were incredible and very professional. The list of actor include:

As well as several other non-actor partners that made the video really stand out. Thank you to everyone involved!

Results

As a result of working with A.J. Williams Media Coastal Mississippi was able to create a physical mailer (see the photos below) to target individuals in a campaign to create more corporate getaways, concerts, and large events on the Mississippi Gulf Coast.

Awards

We won 2 Telly Awards for this project! On May 24th, 2022 winners for the 2022 Telly Awards were announced and this project won in the categories of Non-Broadcast Direct Marketing and Non-Broadcast Travel & Tourism.

The project was a huge success and the video books are very impressive.

Contact us to get started on a project like this!

Other Examples