Anthony Williams Anthony Williams

3 Video Production Myths holding Your Business Back

What if I told you some of the most common assumptions about video are holding your business back?

Let’s bust three myths that everyone seems to believe:

1. Myth: Videos should deliver results immediately.

Truth: Video builds momentum. It’s about the long game—growing trust, building your brand, and creating lasting impact. Results come with time and consistency, not overnight.

I once had a client make a series of videos, hyper niche to his industry. The goal was to generate leads outside of our local market through YouTube. While the videos didn’t get immediate views on YouTube after about two weeks of uploading the first one, he received his first lead From New York. It was working! About two weeks after that (4 weeks total) the videos started picking up views on YouTube. That project now has just shy of 100k views and even though we’re finished with it, the client is still receiving leads from those videos!

2. Myth: A good camera is all you need.

Truth: A good camera doesn’t guarantee a good video. The real magic happens in the planning, storytelling, and execution—lighting, editing, audio, and all the details in between.

Let’s be honest, we all have high-quality cameras in our pockets, called smart phones. How many bad videos do you see on a daily basis? It’s not about the gear that you use to make a video, a high-quality video comes down to three things number one experience, number two planning and number three execution, I’ve made plenty of high-quality videos in my career using minimal and inexpensive gear. Just check out my YouTube channel (shameless plug) for some proof cases.

3. Myth: We need to go viral for the video to be successful.

Truth: Viral videos are great, but they’re rare and unpredictable. What works better? Content that speaks directly to your audience and drives the results you care about.

Some of my favorite projects that I’ve done in 2024 our videos that never even really saw the light of day as it comes to viral videos on the Internet. Some didn’t even get to the Internet. But they generated the results that the client needed. My favorite example is when I did a video for the Humane Society of South Mississippi with the goal of raising $60,000. Through the campaign they raised $120,000 doubling the anticipated goal! This is true true success in my book. Not viral videos.

Video isn’t about chasing trends or perfection (although sometimes those are the right videos to make). It’s about connection—building trust, creating conversations, and sharing your story authentically.

What’s the biggest myth you’ve heard about your industry? Let’s bust it in the comments.

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Marketing, Advertising, Arts and Culture, Creative campaigns, Video Production, Case studies, BTS (behind-the-scenes, BTS (behind-the-scenes), Social Media Marketing, Branding, Business, Promotion, Campaigns, Raffles, Art and Advertising, Marketing Strategies, Video Advertising, Ticket Sales, Off-road vehicles, Viral Marketing, Humor in Advertising, Facebook Advertising, Museum Marketing, Advertising case studies, Production team, Behind-the-scenes, Art museums, Golf cart Anthony Williams Marketing, Advertising, Arts and Culture, Creative campaigns, Video Production, Case studies, BTS (behind-the-scenes, BTS (behind-the-scenes), Social Media Marketing, Branding, Business, Promotion, Campaigns, Raffles, Art and Advertising, Marketing Strategies, Video Advertising, Ticket Sales, Off-road vehicles, Viral Marketing, Humor in Advertising, Facebook Advertising, Museum Marketing, Advertising case studies, Production team, Behind-the-scenes, Art museums, Golf cart Anthony Williams

The Walter Anderson Coastal Stag

The Walter Anderson Museum of Art just had an amazing ad campaign made by A.J. Williams Media! Our production team had a blast working with the team at the museum to bring these videos to life. The shoot was filled with laughter and creativity, as we worked to capture the perfect shots and bring the campaign's unique vision to life. Check out the post to see behind-the-scenes photos of our team having fun while shooting the campaign and the links to the videos that went viral. It was a highly successful campaign and both videos were really cool and different from other museum ads.

The Walter Anderson Museum of Art just had an amazing ad campaign made by A.J. Williams Media! Our production team had a blast working with the team at the museum to bring these videos to life. The shoot was filled with laughter and creativity, as we worked to capture the perfect shots and bring the campaign's unique vision to life.

The first video, "Beware By Whom You're Called Sane," showcases a decked-out golf cart with off-road wheels and wrapped in artwork from the museum, inspired by national off-road vehicle ads. It has a serious tone, and the goal was to keep the raffle front of mind and boost ticket sales after the holidays. You can check out the video here:

The second video, "Can we be Honest," takes a comedic approach and playfully highlights the absurdity of raffling off a golf cart at a museum of art. Both pieces were highly successful in achieving their goals, with "Can we be Honest" receiving nearly 100,000 views on Facebook and "Beware By Whom You're Called Sane" receiving around 40,000 views within the first week of release. You can check out the video here:

Here are some behind-the-scenes photos of our production team and the team at the Walter Anderson Museum having fun while shooting the campaign:

Overall, the campaign was a great success for the Walter Anderson Museum of Art and A.J. Williams Media, effectively raising awareness and driving ticket sales for the raffle. The unique tone and approach of the two videos helped to capture the attention of a wide range of viewers and set the campaign apart from other museum promotions. Not only was the final outcome great but the whole process was enjoyable for all involved.

We love connecting with business owners and creative teams to make visually stunning, story-driven videos to elevate their brand. Contact us to see how we can get started on a project!

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